Coaching

 The International Coach Federation (ICF) defines coaching as:   “…partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.”


One would hire a coach to help with specific professional projects, personal goals and transitions. People choose to hire life coaches because they want to do even more tomorrow than they can do today. They want to improve their output and see more growth, and they want to do those things quickly and to the best of their ability. Coaching is a partnering of two equals which focuses on the unique and intrinsic qualities already within the client that may not be recognized or appreciated. A coach helps the client affirm and embrace their own true self.


Examples of what a life coach is used for include:

  • Identify, clarify and create a vision for what the client wants
  • Use coach’s expertise to modify goals as needed
  • Encourage client’s self-discovery and growth
  • Nurture and evoke strategies and a plan of action based on what fits best with the client’s goals, personality and vision
  • Foster client accountability to increase productivity
  • Create a plan of action designed to help one achieve specific outcomes in their life. 
  • Creating professional and personal action plans
  • Identifying limiting beliefs
  • Working toward financial independence
  • Obtaining work/life balance
  • Learning to communicate more succinctly and effectively
  • Fostering more powerful connections professionally and personally
  •  The Mastery of Balance – Juggling a Life
  •  Self Care – Getting Your Own Needs Met
  •  Living Your Purpose
  • Achieving weight loss and/or fitness goals
  • Starting a new business or growing an existing one
  • Managing an important life or business transition
  • Articulating core values

How is coaching different from counselling or therapy?

Counselling, or therapy, often looks to the past in order to discover, heal and understand. Coaching, on the other hand, looks to the future in order to make a good life even better. In coaching, the starting point is the client’s desire for personal and professional success. Coaching focuses on forwarding all aspects of the client’s life to extraordinary. Coaching is not about how you come to be who you are; it’s about getting you from where you are not to a future that you want.